Ideology

Ideology is a system of value, beliefs or ideas that reflects on social needs and aspirations which is common to a specific group of people. Each magazine has an image they want the audience that read it to portray, for example 'The Elle reader is spirited, stylish and intelligent; she expects to be successful at everything she does. She takes the lead and breaks the rules.'
The ideology for Kerrang magazine is for their audience to 'Break the mould' and are seen as unique individuals. Sometimes this can influence the audience to be proud of a certain ideology or play off it like a Kerrang reader 'breaks the mould' then this can reflect on a person being rebellious and defiant and the audience wanting to strive to be like this. Ideology can change society or adherence to ideas of conformity.